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Beiersdorf AG is a German personal care company based in Hamburg, manufacturing personal care products and pressure sensitive adhesives. Its brands include Elastoplast, Eucerin (makers of Aquaphor), Labello, La Prairie, Nivea and tesa (tesa tape). Although its shares are publicly listed, Beiersdorf is controlled by maxinvest AG (parent company of Tchibo), which directly owns 50.49 percent of shares.〔http://www.maxingvest.de/index.php?id=3&language=2〕 == Corporate structure and business segments == Beiersdorf is organized in two separate business segments: ''consumer business'' and ''tesa''. The consumer business segments focuses on the brand´s core which is skin care, while the tesa business segment is one of the world’s leading manufacturers of self-adhesive products. Besides NIVEA, Beiersdorf is owner of different other brand like 8x4, Eucerin, Labello, La Prairie, Hansaplast and Florena. 〔http://www.beiersdorf.com/about-us/our-profile/business-segments〕 In 1974, the company introduced a divisional organization for cosmed, medical, pharma and tesa. In 1989, the divisional organization was changed into skin care, adhesive products and wound care. The product range of NIVEA as well as of tesa was expanded. Especially NIVEA products - the typical cream as well as sun creams, anti age products and baby care - were very successful on the market. In April 2001, the tesa business segment was found as an independent unit within Beiersdorf. tesa focuses on developing effective solutions for its customers, offering about 6.500 different self-adhesive products. 〔(Funding Universe: Beiersdorf AG History )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Beiersdorf」の詳細全文を読む スポンサード リンク
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